Costco Wholesale Corporation vs Vipshop Holdings Ltd - ADR — how do they compare? Costco Wholesale Corporation trades at $921.51 (market cap $408.78B), while Vipshop Holdings Ltd - ADR trades at $13.91 (market cap $6.66B). The key difference: Costco Wholesale Corporation is far larger — about 61.4× Vipshop Holdings Ltd - ADR's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.47%). Which is the better fit depends on your goals.
| COST | VIPS | |
|---|---|---|
Market Cap | $408.78B | $6.66B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $20.68 |
52-Week Low | $849.63 | $12.92 |
Enterprise Value | $396.92B | $3.25B |
Dividend Yield | 0.64% | 4.47% |
Signals from Pluang's Aura AI — not financial advice
COST trades at $926.43, up 1.11% over 24h, with a bearish technical signal but strong fundamentals. Revenue grew to $275.24B in 2025, with net income of $8.10B, though Q1 2026 EPS missed expectations. The stock's valuation is elevated with a P/E of 46.37, while analyst consensus remains bullish with a $1,120 price target. Recent news highlights membership fee hikes and March sales growth of 11.3% year-over-year, indicating resilient consumer demand.
Outlook is mixed: robust membership model and sales trends support growth, but high valuation and technical bearishness pose near-term risks. Investors should weigh strong cash flow and analyst optimism against potential pullbacks from current levels. Key risks include competitive pressures and macroeconomic sensitivity, though institutional buying signals confidence.
Vipshop Holdings (VIPS) trades at $13.92, down slightly by 0.14% on the day, with a bullish technical signal supported by strong ADX readings. The stock presents attractive valuation metrics with a P/E of 6.35 and P/S of 0.45, while maintaining solid profitability with an 18.43% ROE. Recent Q1 2026 earnings matched expectations, and the company is pursuing growth through outlet store spin-offs into a REIT structure.
The outlook remains positive given deep value multiples and analyst consensus leaning buy, though risks include revenue pressure from a later Chinese New Year and competitive e-commerce headwinds. Upside potential hinges on execution of the outlet strategy and return to sustained revenue growth in FY2026.
Trailing returns across standard periods
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
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