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Compare Costco Wholesale Corporation (COST) vs Upstart Holdings Inc (UPST) Price & Performance

Costco Wholesale CorporationTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

Costco Wholesale Corporation vs Upstart Holdings Inc — how do they compare? Costco Wholesale Corporation trades at $946.09 (market cap $420.05B), while Upstart Holdings Inc trades at $24.5 (market cap $2.35B). The key difference: Costco Wholesale Corporation is far larger — about 178.7× Upstart Holdings Inc's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 132 Days and Upstart Holdings Inc for 39 Days on average.

COSTUPST
Market Cap
$420.05B$2.35B
Volume
2,087,5654,203,337
Sector
Consumer StaplesFinancials
52-Week High
$1.09K$52.74
52-Week Low
$849.63$22.81
Typical Hold Time
132 Days39 Days
Enterprise Value
$407.33B$3.88B
Dividend Yield
0.62%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Costco Wholesale Corporation

Costco (COST) trades at $942.25, up 0.7% on the day, showing strong operational momentum with a 28.4% ROE and 11.3% March sales growth. The stock is near its 52-week high, supported by bullish moving averages, though RSI levels indicate potential overbought conditions. Recent membership fee hikes and robust cash flow generation underscore its resilient business model.

Outlook remains positive given analyst consensus and a $1,090 price target, but elevated P/E of 45.66 poses valuation risk. Key catalysts include sustained membership growth and expansion, while risks involve competitive pressures and macroeconomic sensitivity.

Upstart Holdings Inc

UPST trades at $24.02, up 0.67% on the day, but remains in a bearish technical trend. The company reported revenue of $1.02B for 2025 with a net income of $53.60M, marking a return to profitability after prior losses. Recent earnings have missed expectations, and cash flow from operations turned negative in 2025. Analyst sentiment is mixed with a consensus price target of $39.50, but technical indicators and recent price action near support levels reflect ongoing investor caution.

The outlook for UPST hinges on its ability to sustain revenue growth and improve earnings consistency amid a challenging credit environment. Opportunities exist if AI-driven lending gains scale, but risks include volatile cash flows, high debt levels, and sensitivity to economic cycles. The stock's current valuation leaves room for upside if execution improves, but near-term pressure persists.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

COST
2% Buy98% Sell
Avg holding period · 132 Days
UPST
100% Buy0% Sell
Avg holding period · 39 Days

Top news

Latest headlines on both assets

About Costco Wholesale Corporation

The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet

Read more on COST →

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST →