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Compare Costco Wholesale Corporation (COST) vs ProShares UltraPro S&P500 (UPRO) Price & Performance

Costco Wholesale CorporationTrade
ProShares UltraPro S&P500Trade

Price performance (Past 24H)

Key statistics

Costco Wholesale Corporation vs ProShares UltraPro S&P500 — how do they compare? Costco Wholesale Corporation trades at $943.94 (market cap $420.05B), while ProShares UltraPro S&P500 trades at $155.5 (market cap $5.55B). The key difference: Costco Wholesale Corporation is far larger — about 75.7× ProShares UltraPro S&P500's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while ProShares UltraPro S&P500 pays none. Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 132 Days and ProShares UltraPro S&P500 for 29 Days on average.

COSTUPRO
Market Cap
$420.05B$5.55B
Volume
2,087,5652,078,694
Sector
Consumer StaplesLeveraged / Inverse
52-Week High
$1.09K$157.66
52-Week Low
$849.63$89.29
Typical Hold Time
132 Days29 Days
Enterprise Value
$407.33B—
Dividend Yield
0.62%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Costco Wholesale Corporation

COST trades at $944.20, up 0.21% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong March 2026 sales growth of 11.3% year-over-year (Costco Wholesale Corporation, April 8, 2026) and has shown consistent revenue and net income growth, with fiscal 2025 revenue at $275.24B and net income at $8.10B. Analyst consensus is strongly bullish with a $1,100 price target, though valuation ratios like a P/E of 45.66 are elevated.

The outlook remains positive due to robust membership fee growth and expansion, but risks include high valuation sensitivity and competitive pressures. Upside is supported by strong institutional buying and earnings beats, though any market pullback could pressure the stock given its premium multiples.

ProShares UltraPro S&P500

UPRO trades at $155.21, down 0.77% for the day, with technical indicators showing a bullish trend supported by moving averages while oscillators remain neutral. The stock faces resistance near $156-$160 with support at $151-$147. Recent news highlights S&P 500 valuation concerns and projected earnings growth slowdown from 35% in 2026 to 15% in 2027, creating mixed sentiment around leveraged ETF performance.

Outlook remains cautiously optimistic given the bullish technical setup, though leveraged nature amplifies risks from market volatility and earnings growth deceleration. Key opportunities include potential year-end rally patterns, while risks center on concentrated market exposure and macroeconomic headwinds affecting the underlying index performance.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

COST
2% Buy98% Sell
Avg holding period · 132 Days
UPRO
30% Buy70% Sell
Avg holding period · 29 Days

Top news

Latest headlines on both assets

About Costco Wholesale Corporation

The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet

Read more on COST →

About ProShares UltraPro S&P500

UPRO is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the S&P 500 Index. It is a tactical, high-conviction instrument designed for short-term traders to amplify bullish market moves, utilizing a daily reset mechanism that creates significant compounding effects and volatility risks over time.

Read more on UPRO →