Costco Wholesale Corporation vs Tripadvisor Inc Common Stock — how do they compare? Costco Wholesale Corporation trades at $945.3 (market cap $417.54B), while Tripadvisor Inc Common Stock trades at $8.94 (market cap $1.01B). The key difference: Costco Wholesale Corporation is far larger — about 413.4× Tripadvisor Inc Common Stock's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Tripadvisor Inc Common Stock pays none. Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 132 Days and Tripadvisor Inc Common Stock for 57 Days on average.
| COST | TRIP | |
|---|---|---|
Market Cap | $417.54B | $1.01B |
Volume | 1,767,362 | 3,004,748 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $16.72 |
52-Week Low | $849.63 | $8.04 |
Typical Hold Time | 132 Days | 57 Days |
Enterprise Value | $404.81B | $1.06B |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
Costco Wholesale Corporation (COST) trades at $942.25, up 0.7% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong March 2026 sales growth of 11.3% year-over-year, and fiscal 2025 revenue reached $275.24 billion with net income of $8.10 billion. Analyst consensus is strongly bullish with a $1,090 price target, though valuation ratios like P/E of 45.39 are elevated.
The outlook remains positive due to membership fee growth and expansion, but risks include high valuation sensitivity and competitive pressures. Earnings momentum is solid with recent beats, supporting the buy-rated sentiment, yet any market pullback could present a better entry point for long-term investors.
TripAdvisor (TRIP) trades at $8.96, up 5.16% on the day but near its 52-week low of $8.27. The stock is technically bearish with recent earnings misses and a net cash outflow trend. Revenue grew to $1.89B in 2025 with a net income margin of 2.11%, but profitability remains volatile. Analyst consensus is a 'Hold' with a $13.58 price target, indicating cautious optimism amid competitive pressures from AI-driven travel platforms.
The outlook is mixed: valuation ratios like P/S of 0.57 suggest potential undervaluation, but persistent earnings misses and declining cash flow pose risks. Upside depends on stabilizing core offerings and successful subsidiary sales, while competition and search-related pressures threaten growth. Investors should weigh low valuation against execution challenges in a dynamic travel sector.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →TripAdvisor is the world's leading travel metasearch company. The website offers 1 billion reviews and information on about 8 million accommodations, restaurants, experiences, airlines, and cruises. In 2021, 74% of revenue came from the company's core segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 20% of sales in 2021, and TheFork, its dining brand, represented 9% of revenue (about 3% of sales were intersegment, which are eliminated from consolidated revenue).
Read more on TRIP →