Costco Wholesale Corporation vs Plby Group Inc — how do they compare? Costco Wholesale Corporation trades at $946.92 (market cap $420.05B), while Plby Group Inc trades at $0.98 (market cap $118.21M). The key difference: Costco Wholesale Corporation is far larger — about 3553.4× Plby Group Inc's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Plby Group Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 133 Days and Plby Group Inc for 24 Days on average.
| COST | PLBY | |
|---|---|---|
Market Cap | $420.05B | $118.21M |
Volume | 2,087,565 | 919,783 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $2.71 |
52-Week Low | $849.63 | $0.98 |
Typical Hold Time | 133 Days | 24 Days |
Enterprise Value | $407.33B | $263.80M |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $947.92, up 0.6% with strong technical momentum. The stock shows robust fundamentals with revenue growth from $275.24B in 2025 to projected $303.2B in 2026 and improving net margins. Recent March sales surged 11.3% year-over-year, while analyst consensus remains strongly bullish with 66% buy ratings and a $1,100 price target. Technical indicators show bullish moving averages but overbought RSI levels near resistance at $954.
Outlook remains positive given membership fee increases and expansion potential, though high valuation multiples (P/E 45.66) pose risk if growth slows. Key risks include competitive pressures and economic sensitivity. Institutional accumulation continues with multiple advisors increasing positions in Q4 2025, supporting the bullish thesis.
PLBY trades at $0.9867, down 3.26% today, amid a bearish technical signal with selling pressure across moving averages. The company reported Q2 2026 EPS of $0.00173, beating expectations, and revenue of $121 million in 2025, with net losses narrowing to $12.67 million. Recent news highlights leadership appointments aimed at driving brand growth. Analyst consensus is 75% buy, but high debt and negative equity pose fundamental risks.
Outlook remains cautious due to persistent losses and leveraged balance sheet, though cost controls and licensing growth offer potential upside. Key risks include execution on profitability, competitive pressures, and sensitivity to consumer spending. Investors should weigh analyst optimism against structural financial challenges.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →