Costco Wholesale Corporation vs Procter & Gamble Co — how do they compare? Costco Wholesale Corporation trades at $943.5 (market cap $422.52B), while Procter & Gamble Co trades at $145.12 (market cap $340.39B). The key difference: Costco Wholesale Corporation is the larger of the two by market cap, and Procter & Gamble Co pays the higher dividend (2.97%). Which is the better fit depends on your goals.
| COST | PG | |
|---|---|---|
Market Cap | $422.52B | $340.39B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $1.09K | $167.18 |
52-Week Low | $849.63 | $138.10 |
Enterprise Value | $410.66B | $366.23B |
Dividend Yield | 0.62% | 2.97% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $944.32, down 0.37% on the day, with strong fundamental performance including 11.3% March sales growth and consistent earnings beats in recent quarters. The stock shows neutral technical signals with key support at $933 and resistance at $949, while maintaining robust revenue growth and expanding profit margins. Recent membership fee increases and strong renewal rates support the company's profit engine.
The outlook remains positive with analyst consensus at Buy (65.5%) and $1,120 price target, though elevated P/E of 47.9x presents valuation risk. Key catalysts include continued warehouse expansion and digital growth, while risks include competitive pressures and potential consumer spending slowdown.
Procter & Gamble (PG) trades at $145.21, down 0.39% on the day, with a bearish technical signal but strong fundamentals. The stock shows consistent earnings beats, with Q2 2026 EPS of $1.43 exceeding expectations, and a robust 18.44% net income margin. Recent news highlights its dividend reliability and supply chain improvements, while analyst consensus is bullish with a $161.20 price target.
Outlook remains positive due to steady profitability and dividend growth, but risks include premium valuation and economic sensitivity. Investors may find value in its defensive qualities amid market volatility, though near-term upside could be limited by technical resistance and modest revenue growth projections.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →