Costco Wholesale Corporation vs Strategy Inc. — how do they compare? Costco Wholesale Corporation trades at $921.22 (market cap $408.78B), while Strategy Inc. trades at $97.96 (market cap $35.38B). The key difference: Costco Wholesale Corporation is far larger — about 11.6× Strategy Inc.'s market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.
| COST | MSTR | |
|---|---|---|
Market Cap | $408.78B | $35.38B |
Sector | Consumer Staples | Technology |
52-Week High | $1.09K | $455.90 |
52-Week Low | $849.63 | $82.31 |
Enterprise Value | $396.92B | $50.42B |
Dividend Yield | 0.64% | — |
Signals from Pluang's Aura AI — not financial advice
COST trades at $926.43, up 1.11% today, with a bearish technical signal but strong fundamentals. Revenue grew to $275.24B in 2025, with net income up to $8.10B, and March 2026 sales surged 11.3% year-over-year (Costco report, April 8, 2026). Valuation ratios are elevated, with a P/E of 46.6, while analyst consensus is bullish with a $1,120 price target. Recent membership fee hikes and institutional buying support growth prospects.
Outlook remains positive due to steady revenue growth and high membership renewal rates, but risks include rich valuations and competitive pressures. The stock offers long-term value if pullbacks occur, with earnings momentum key for upside. Bearish technicals suggest near-term caution, though fundamentals underpin investor confidence.
MSTR trades at $92.10, down 2.68% on the day, reflecting bearish technical signals and volatile earnings. The stock shows a low P/E of 5.3 and P/B of 0.91, but negative profitability metrics like a net income margin of -2,482.01% highlight financial strain. Recent news indicates scrutiny over Bitcoin-related strategy shifts, with cash flow heavily influenced by financing activities.
Outlook remains cautious due to persistent losses and high debt, though analyst consensus is bullish with a $237.63 price target. Key risks include earnings volatility and reliance on financing; investors should weigh valuation against fundamental weaknesses.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
Read more on MSTR →