Costco Wholesale Corporation vs Hilton Hotels Corporation Common Stock — how do they compare? Costco Wholesale Corporation trades at $953.42 (market cap $421.12B), while Hilton Hotels Corporation Common Stock trades at $322.27 (market cap $72.59B). The key difference: Costco Wholesale Corporation is far larger — about 5.8× Hilton Hotels Corporation Common Stock's market cap, and Costco Wholesale Corporation pays the higher dividend (0.62%). Which is the better fit depends on your goals.
| COST | HLT | |
|---|---|---|
Market Cap | $421.12B | $72.59B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $350.22 |
52-Week Low | $849.63 | $256.75 |
Enterprise Value | $409.26B | $85.60B |
Dividend Yield | 0.62% | 0.19% |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $954.64, up 1.09% in the last session, with a neutral technical signal and strong fundamental growth. Revenue reached $275.24 billion in 2025, with net income of $8.10 billion, and the company recently reported an 11.3% sales surge in March 2026. Analyst consensus is bullish with a $1,120 price target, supported by institutional buying and a recent membership fee hike.
Outlook remains positive due to consistent earnings beats and membership revenue strength, but high valuation multiples pose a risk. Key opportunities include expansion and digital growth, while risks involve competitive pressures and economic sensitivity. The stock offers long-term value if purchased on pullbacks.
Hilton Worldwide Holdings (HLT) trades at $323.16, up 3.91% over 24 hours, with a bullish analyst consensus of 57% buy ratings and a $352 price target. Recent earnings have consistently beaten estimates, with Q2 2026 EPS at $2.29 matching expectations. The stock shows bearish technical signals but strong fundamentals, including revenue growth to $12.04B in 2025 and a net income margin of 12.69%. However, rising debt levels and a high P/E ratio of 46.21 pose valuation concerns.
The outlook for HLT is positive due to robust travel demand and a growing hotel pipeline, though premium valuation and increasing debt require caution. Investment opportunity lies in sustained earnings growth and capital returns, while risks include economic sensitivity and labor disputes, as highlighted by ongoing strikes and soft Q3 guidance affecting investor sentiment.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →