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Compare Costco Wholesale Corporation (COST) vs Alphabet Inc Class A (GOOGL) Price & Performance

Costco Wholesale CorporationTrade
Alphabet Inc Class ATrade

Price performance (Past 24H)

Key statistics

Costco Wholesale Corporation vs Alphabet Inc Class A — how do they compare? Costco Wholesale Corporation trades at $946.92 (market cap $420.05B), while Alphabet Inc Class A trades at $351.66 (market cap $4.24T). The key difference: Alphabet Inc Class A is far larger — about 10.1× Costco Wholesale Corporation's market cap, and Costco Wholesale Corporation pays the higher dividend (0.62%). Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 133 Days and Alphabet Inc Class A for 85 Days on average.

COSTGOOGL
Market Cap
$420.05B$4.24T
Volume
2,087,56523,392,850
Sector
Consumer StaplesMedia
52-Week High
$1.09K$402.62
52-Week Low
$849.63$236.59
Typical Hold Time
133 Days85 Days
Enterprise Value
$407.33B$4.13T
Dividend Yield
0.62%0.25%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Costco Wholesale Corporation

Costco (COST) trades at $947.92, up 0.6% with strong technical momentum. The stock shows robust fundamentals with revenue growth from $275.24B in 2025 to projected $303.2B in 2026 and improving net margins. Recent March sales surged 11.3% year-over-year, while analyst consensus remains strongly bullish with 66% buy ratings and a $1,100 price target. Technical indicators show bullish moving averages but overbought RSI levels near resistance at $954.

Outlook remains positive given membership fee increases and expansion potential, though high valuation multiples (P/E 45.66) pose risk if growth slows. Key risks include competitive pressures and economic sensitivity. Institutional accumulation continues with multiple advisors increasing positions in Q4 2025, supporting the bullish thesis.

Alphabet Inc Class A

Alphabet (GOOGL) trades at $348.29, down 0.63% on the day, with strong technical support at $346 and resistance at $352. The company demonstrates robust fundamentals with 2025 revenue of $402.84B and net income of $132.17B, achieving a 32.8% profit margin. Recent quarterly earnings consistently beat expectations, with Q2 2026 EPS of $9.11 surpassing the $2.87 estimate. Analyst consensus remains overwhelmingly bullish with 87% buy ratings and a $431.83 price target, representing 24% upside potential.

Alphabet presents a compelling investment case driven by AI leadership, strong cash flow generation, and consistent earnings outperformance. Key risks include regulatory scrutiny, competitive pressures in search and cloud, and market volatility. The stock's current valuation at 17.48x P/E appears reasonable given growth prospects, while technical indicators suggest near-term consolidation within a defined trading range.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

COST
31% Buy69% Sell
Avg holding period · 133 Days
GOOGL
16% Buy84% Sell
Avg holding period · 85 Days

Top news

Latest headlines on both assets

About Costco Wholesale Corporation

The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet

Read more on COST →

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Read more on GOOGL →