Costco Wholesale Corporation vs Fox Corp Class B — how do they compare? Costco Wholesale Corporation trades at $943.51 (market cap $417.54B), while Fox Corp Class B trades at $56.88 (market cap $24.97B). The key difference: Costco Wholesale Corporation is far larger — about 16.7× Fox Corp Class B's market cap, and Fox Corp Class B pays the higher dividend (1.04%). Which is the better fit depends on your goals — on Pluang, investors hold Costco Wholesale Corporation for 132 Days and Fox Corp Class B for 75 Days on average.
| COST | FOX | |
|---|---|---|
Market Cap | $417.54B | $24.97B |
Volume | 1,767,362 | 643,221 |
Sector | Consumer Staples | Media |
52-Week High | $1.09K | $67.76 |
52-Week Low | $849.63 | $44.39 |
Typical Hold Time | 132 Days | 75 Days |
Enterprise Value | $404.81B | $28.33B |
Dividend Yield | 0.62% | 1.04% |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $947.92, up 1.31% with strong technical momentum and bullish moving averages. The company demonstrates consistent revenue growth, reaching $275.24B in 2025, with net income of $8.10B and robust cash flow generation. Recent March sales surged 11.3% year-over-year, while analyst consensus remains strongly bullish with a $1,090 price target. The stock trades near resistance at $947 with RSI levels indicating potential overbought conditions.
Costco's membership fee increase and expanding warehouse network support long-term growth, though elevated valuation metrics (P/E 45.39) present near-term risk. Strong institutional buying and 66% analyst buy ratings reflect confidence in the business model. Key risks include competitive pressures and macroeconomic sensitivity, but the company's defensive positioning and consistent execution provide stability.
FOX trades at $56.97, up 2.5% today, with a bearish technical signal but strong fundamentals including a P/E of 14.59 and net income margin of 9.84%. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight operational strength, while cash flow improved to $1.03B in 2025. The stock faces resistance near $57 with support at $55.
The outlook is mixed: analyst consensus targets $84.75 (49% upside) with 42% buy ratings, but technical indicators and projected 2026 earnings decline pose risks. Key opportunities include valuation discount and dividend yield; risks involve earnings volatility and competitive pressures in media.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Fox represents the assets not sold to Disney by the predecessor firm, Twenty First Century Fox. The remaining assets include Fox News, the FOX broadcast network, FS1 and FS2, Fox Business, Big Ten Network, 28 owned and operated local television stations of which 17 are affiliated with the Fox Network, and the Fox Studios lot. The Murdoch family continues to control the successor firm, which represents a large-scale bet on the value of live sports and news in the U.S. market.
Read more on FOX →