Costco Wholesale Corporation vs Firy Inc. — how do they compare? Costco Wholesale Corporation trades at $947.48 (market cap $418.79B), while Firy Inc. trades at $9.98 (market cap $159.51M). The key difference: Costco Wholesale Corporation is far larger — about 2625.5× Firy Inc.'s market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| COST | FIRY | |
|---|---|---|
Market Cap | $418.79B | $159.51M |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $12.45 |
52-Week Low | $849.63 | $2.28 |
Enterprise Value | $406.93B | $103.18M |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $944.32, down 0.88% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported strong March sales growth of 11.3% year-over-year (Business Wire, April 8, 2026) and has consistently beaten earnings expectations in recent quarters. Revenue reached $275.24 billion in 2025 with net income of $8.10 billion, though valuation ratios remain elevated with a P/E of 47.5. Analyst consensus is strongly bullish with 65.5% buy ratings and a $1,120 price target.
Costco's outlook remains positive due to membership fee increases and expanding warehouse footprint, but the stock faces risks from high valuation multiples and competitive retail pressures. The current price sits near key support at $938, with upside potential to resistance at $950. Institutional buying activity continues, though technical indicators suggest near-term consolidation may occur before further gains.
FIRY (formerly Skillz Inc.) trades at $9.98, down 4.77% today, with a bullish technical signal from moving averages. The company shows persistent losses with a -67.38% net margin in 2025 despite an 87.75% gross margin, while revenue declined from $270M in 2022 to $104M in 2025. Recent developments include a legal victory securing $719M and a corporate rebranding to FIRY.
The outlook remains challenging due to sustained negative cash flows and profitability issues, though the legal win provides a potential catalyst. Analyst sentiment is mixed with 60% hold ratings. Key risks include execution on profitability and competitive pressures in mobile gaming.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →