Costco Wholesale Corporation vs Ford Motor Company — how do they compare? Costco Wholesale Corporation trades at $915.84 (market cap $408.78B), while Ford Motor Company trades at $14.18 (market cap $55.55B). The key difference: Costco Wholesale Corporation is far larger — about 7.4× Ford Motor Company's market cap, and Ford Motor Company pays the higher dividend (4.3%). Which is the better fit depends on your goals.
| COST | F | |
|---|---|---|
Market Cap | $408.78B | $55.55B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $17.44 |
52-Week Low | $849.63 | $10.82 |
Enterprise Value | $396.92B | $184.57B |
Dividend Yield | 0.64% | 4.3% |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $916.46, down 1.08% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported strong revenue growth to $275.24 billion in 2025 and net income of $8.10 billion, though it missed Q1 2026 EPS estimates. Recent news highlights March sales growth of 11.3% year-over-year and institutional buying activity, while membership fee increases support profitability.
The stock's high P/E of 46.37 suggests premium valuation, but analyst consensus remains strongly bullish with a $1,120 price target. Key risks include valuation sensitivity and competitive pressures, while opportunities lie in consistent membership revenue and expansion. Cash flow trends show improvement, with net cash flow turning positive in 2025 after a dip in 2024.
Ford (F) trades at $13.87, down 0.9% with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported a net loss of $8.18 billion in 2025 despite $187.27 billion revenue, with profitability metrics negative. Recent developments include a labor deal with Unifor, J.D. Power quality recognition, and plans for a $30,000 EV truck in 2027. Analyst consensus is mixed with 35% buy ratings and a $15.00 price target.
Ford faces execution risks in EV transition amid competitive pressures, though valuation appears reasonable with P/E of 11.84 and P/S of 0.29. The stock offers value potential if management can stabilize profitability, but investors should monitor EV execution and margin recovery given current negative ROE of -14.87% and ongoing operational challenges.
Trailing returns across standard periods
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →