Costco Wholesale Corporation vs Deckers Outdoor Corp — how do they compare? Costco Wholesale Corporation trades at $923.94 (market cap $408.78B), while Deckers Outdoor Corp trades at $107.49 (market cap $14.80B). The key difference: Costco Wholesale Corporation is far larger — about 27.6× Deckers Outdoor Corp's market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| COST | DECK | |
|---|---|---|
Market Cap | $408.78B | $14.80B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $123.91 |
52-Week Low | $849.63 | $79.54 |
Enterprise Value | $396.92B | $13.27B |
Dividend Yield | 0.64% | — |
Signals from Pluang's Aura AI — not financial advice
Costco Wholesale Corporation (COST) trades at $923.76, down 0.29% on the day, as technical indicators signal a bearish trend with the price near pivot point support. Fundamentally, the company shows consistent revenue growth, reaching $275.24B in 2025, and strong cash flow generation of $13.34B from operations, though valuation metrics like a P/E of 46.37 appear elevated. Recent news highlights a March sales surge of 11.3% year-over-year and the first membership fee increase in seven years, which analysts view positively for future profit growth.
The investment outlook balances strong business fundamentals against a high valuation and near-term technical weakness. Upside potential is supported by robust membership renewal rates, expanding margins, and a consensus price target of $1,120. Key risks include sensitivity to consumer spending, competitive pressures in retail, and the stock's premium valuation requiring sustained execution to justify further gains.
DECK trades at $107.80, up 1.71% for the day, with a bullish technical signal from moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $0.96 exceeding the $0.83 estimate. Revenue grew to $4.99B in 2025, and net income reached $966M. Analyst consensus price target is $122.44, suggesting potential upside. Recent news highlights robust brand momentum for UGG and HOKA, with international sales growth offsetting domestic stagnation.
Outlook remains positive driven by earnings growth and strong cash flow, but risks include reliance on key brands and competitive pressures. The stock offers a reasonable valuation with a P/E of 15.36 and high profitability metrics, though technical indicators show some overbought conditions near-term.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →