Costco Wholesale Corporation vs Deckers Outdoor Corp — how do they compare? Costco Wholesale Corporation trades at $941 (market cap $422.52B), while Deckers Outdoor Corp trades at $93.75 (market cap $13.27B). The key difference: Costco Wholesale Corporation is far larger — about 31.8× Deckers Outdoor Corp's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Deckers Outdoor Corp pays none. Which is the better fit depends on your goals.
| COST | DECK | |
|---|---|---|
Market Cap | $422.52B | $13.27B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $123.91 |
52-Week Low | $849.63 | $79.54 |
Enterprise Value | $410.66B | $12.14B |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
Costco Wholesale Corporation (COST) trades at $941.66, down 0.65% on the day, with technical indicators showing a neutral bias. The company reported strong March sales growth of 11.3% year-over-year, reaching $28.41 billion, while maintaining consistent revenue and earnings growth trends. Analyst consensus remains strongly bullish with 65.5% buy ratings and a $1,120 price target, though valuation metrics appear elevated with a P/E of 47.93.
Costco's membership fee-driven business model provides stable revenue streams, but the stock faces valuation concerns at current levels. The company's expansion strategy and strong competitive position support long-term growth, though investors should monitor execution risks and potential market volatility. The recent membership fee increase and strong renewal rates provide positive catalysts for future earnings growth.
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →