Costco Wholesale Corporation vs Coupang Inc — how do they compare? Costco Wholesale Corporation trades at $948.87 (market cap $418.79B), while Coupang Inc trades at $16.38 (market cap $29.66B). The key difference: Costco Wholesale Corporation is far larger — about 14.1× Coupang Inc's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Coupang Inc pays none. Which is the better fit depends on your goals.
| COST | CPNG | |
|---|---|---|
Market Cap | $418.79B | $29.66B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $1.09K | $33.53 |
52-Week Low | $849.63 | $15.12 |
Enterprise Value | $406.93B | $29.18B |
Dividend Yield | 0.62% | — |
Signals from Pluang's Aura AI — not financial advice
Costco (COST) trades at $944.32, down 0.88% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported strong March sales growth of 11.3% year-over-year (Business Wire, April 8, 2026) and has consistently beaten earnings expectations in recent quarters. Revenue reached $275.24 billion in 2025 with net income of $8.10 billion, though valuation ratios remain elevated with a P/E of 47.5. Analyst consensus is strongly bullish with 65.5% buy ratings and a $1,120 price target.
Costco's outlook remains positive due to membership fee increases and expanding warehouse footprint, but the stock faces risks from high valuation multiples and competitive retail pressures. The current price sits near key support at $938, with upside potential to resistance at $950. Institutional buying activity continues, though technical indicators suggest near-term consolidation may occur before further gains.
Coupang (CPNG) trades at $16.42, up 1.42% on the day, with technical indicators showing a neutral to bearish bias as the stock consolidates near key support levels. The company reported mixed Q2 2026 results with revenue acceleration but missed earnings expectations, while maintaining strong revenue growth trends and positive operating cash flow of $1.77 billion in 2025. Recent news highlights Coupang's debut on the Fortune Global 500 and ongoing recovery from a data breach incident.
Despite near-term earnings pressure and regulatory challenges, Coupang maintains dominant market position in South Korean e-commerce with expanding Taiwan operations. Wall Street remains overwhelmingly bullish with 87.5% buy ratings and a $23.38 consensus price target representing 42% upside potential, though investors should monitor execution on profitability targets and resolution of the $422 million regulatory fine.
Trailing returns across standard periods
Latest headlines on both assets
The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.
Read more on CPNG →