Clorox Co vs Xcel Energy Inc — how do they compare? Clorox Co trades at $94.8 (market cap $11.46B), while Xcel Energy Inc trades at $80.51 (market cap $50.05B). The key difference: Xcel Energy Inc is far larger — about 4.4× Clorox Co's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.
| CLX | XEL | |
|---|---|---|
Market Cap | $11.46B | $50.05B |
Sector | Consumer Staples | Utilities |
52-Week High | $131.43 | $83.91 |
52-Week Low | $86.12 | $68.33 |
Enterprise Value | $14.76B | $87.49B |
Dividend Yield | 5.23% | 2.96% |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
XEL trades at $80.48, up 0.52% today, with a bullish technical signal and strong analyst consensus. Recent earnings show a Q1 2026 beat, while Q3 and Q4 2025 missed expectations. The company's $60 billion capital plan through 2030 aims to capitalize on rising electricity demand, supporting projected EPS growth. Cash flow trends show improving net cash flow, reaching $637 million in 2026. The stock is near its 52-week high, with a consensus price target of $91.88 implying potential upside.
Outlook is positive due to robust capital investment and sector tailwinds, but regulatory pushback and high valuation pose risks. Analyst sentiment is predominantly bullish, with 63% buy ratings. Investors should weigh growth prospects against execution risks and current premium multiples.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Xcel Energy manages utilities serving 3.7 million electric customers and 2.1 million natural gas customers in eight states. Its utilities are Northern States Power, which serves customers in Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan
Read more on XEL →