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Compare Clorox Co (CLX) vs WD 40 Company (WDFC) Price & Performance

Clorox CoTrade
WD 40 CompanyTrade

Price performance (Past 24H)

Key statistics

Clorox Co vs WD 40 Company — how do they compare? Clorox Co trades at $95 (market cap $11.46B), while WD 40 Company trades at $249.82 (market cap $3.35B). The key difference: Clorox Co is far larger — about 3.4× WD 40 Company's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.

CLXWDFC
Market Cap
$11.46B$3.35B
Sector
Consumer StaplesTechnology
52-Week High
$131.43$264.91
52-Week Low
$86.12$187.52
Enterprise Value
$14.76B$3.40B
Dividend Yield
5.23%1.64%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Clorox Co

CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.

CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.

WD 40 Company

WDFC trades at $251.43, down 5.09% today but maintains a bullish technical outlook with strong moving average signals. The company reported robust Q2 2026 earnings of $2.33 per share, beating estimates by 47%, driven by broad-based sales growth. Valuation remains elevated with a P/E of 37.88 and P/S of 5, while profitability metrics show a net income margin of 13.22% and ROE of 11%. Recent news highlights WD-40's strong brand moat and inclusion in Zacks' Strong Buy list on July 15, 2026.

Outlook is positive given earnings momentum and brand strength, but high valuation and margin pressures from input costs pose risks. Analyst consensus is mixed with 71% hold ratings, suggesting cautious optimism. The stock offers growth potential but requires monitoring of cost management and competitive dynamics.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Clorox Co

With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.

Read more on CLX

About WD 40 Company

WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.

Read more on WDFC