Clorox Co vs Wayfair Inc — how do they compare? Clorox Co trades at $108.39 (market cap $13.09B), while Wayfair Inc trades at $103.55 (market cap $14.14B). The key difference: Clorox Co and Wayfair Inc are close in size by market cap, and Clorox Co pays a 4.62% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| CLX | W | |
|---|---|---|
Market Cap | $13.09B | $14.14B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $127.16 | $119.05 |
52-Week Low | $86.12 | $57.40 |
Enterprise Value | $18.47B | $16.47B |
Dividend Yield | 4.62% | — |
Signals from Pluang's Aura AI — not financial advice
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Wayfair (W) trades at $106.59, up 2.44% today, showing strong momentum following better-than-expected Q2 2026 earnings. Technical indicators signal a bullish trend with the stock approaching key resistance levels. Fundamentally, the company delivered 7.5% year-over-year revenue growth in Q2 2026, though it continues to operate at a net loss margin of -2.49%. Recent news highlights strong U.S. segment performance and market share gains despite international challenges.
The outlook remains cautiously optimistic with analysts projecting 51.78% buy ratings and a $122 consensus price target, representing 14.4% upside potential. Key risks include persistent unprofitability, high debt-to-asset ratio of 95.11%, and uneven consumer demand. The stock's premium valuation at 151.17x EV/EBITDA requires continued execution on growth and margin expansion targets to justify current levels.
Trailing returns across standard periods
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →