Clorox Co vs Vital Farms Inc — how do they compare? Clorox Co trades at $106.99 (market cap $13.09B), while Vital Farms Inc trades at $11.57 (market cap $496.50M). The key difference: Clorox Co is far larger — about 26.4× Vital Farms Inc's market cap, and Clorox Co pays a 4.62% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| CLX | VITL | |
|---|---|---|
Market Cap | $13.09B | $496.50M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $127.16 | $52.41 |
52-Week Low | $86.12 | $8.28 |
Enterprise Value | $18.47B | $583.51M |
Dividend Yield | 4.62% | — |
Trailing returns across standard periods
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →