Clorox Co vs Upstart Holdings Inc — how do they compare? Clorox Co trades at $108.39 (market cap $13.02B), while Upstart Holdings Inc trades at $30.01 (market cap $2.94B). The key difference: Clorox Co is far larger — about 4.4× Upstart Holdings Inc's market cap, and Clorox Co pays a 4.64% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| CLX | UPST | |
|---|---|---|
Market Cap | $13.02B | $2.94B |
Sector | Consumer Staples | Financials |
52-Week High | $127.16 | $73.76 |
52-Week Low | $86.12 | $24.22 |
Enterprise Value | $18.40B | — |
Dividend Yield | 4.64% | — |
Signals from Pluang's Aura AI — not financial advice
Clorox (CLX) trades at $105.15, down 0.43% today, with a bullish technical signal from moving averages and strong momentum indicators. Recent Q2 2026 earnings beat expectations with EPS of $1.66, though Q4 2025 missed. The company reported fiscal 2025 revenue of $7.10 billion and net income of $810 million, with a high ROE of 285.64% but elevated P/B ratio of 141.28. Dividend increased to $1.25 per share, payable August 28, 2026.
Outlook is mixed: bullish technicals and profitability contrast with analyst caution (10.34% buy ratings) and a consensus price target of $97.50 below current price. Risks include inflation pressures and competitive threats from private labels. Upside hinges on execution of cost-saving initiatives and market share recovery.
No Aura AI signal available yet.
Trailing returns across standard periods
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →