Clorox Co vs SoFi Technologies Inc — how do they compare? Clorox Co trades at $107 (market cap $13.09B), while SoFi Technologies Inc trades at $18.1 (market cap $23.22B). The key difference: SoFi Technologies Inc is the larger of the two by market cap, and Clorox Co pays a 4.62% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| CLX | SOFI | |
|---|---|---|
Market Cap | $13.09B | $23.22B |
Sector | Consumer Staples | Financials |
52-Week High | $127.16 | $32.21 |
52-Week Low | $86.12 | $15.15 |
Enterprise Value | $18.47B | — |
Dividend Yield | 4.62% | — |
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →