Compare Clorox Co (CLX) vs Stitch Fix Inc (SFIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Clorox Co vs Stitch Fix Inc — how do they compare? Clorox Co trades at $97.8 (market cap $11.46B), while Stitch Fix Inc trades at $3.89 (market cap $495.68M). The key difference: Clorox Co is far larger — about 23.1× Stitch Fix Inc's market cap, and Clorox Co pays a 5.23% dividend while Stitch Fix Inc pays none. Which is the better fit depends on your goals.
| CLX | SFIX | |
|---|---|---|
Market Cap | $11.46B | $495.68M |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $131.43 | $5.83 |
52-Week Low | $86.12 | $3.06 |
Enterprise Value | $14.76B | $383.39M |
Dividend Yield | 5.23% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Stitch Fix (SFIX) trades at $3.62, up 1.69% on the day, as the stock shows signs of stabilization after a significant YTD decline. Recent quarters have seen narrowing losses, with Q1 2026 EPS beating expectations, and the company has returned to active client growth. The technical picture remains bearish, but improving fundamentals and AI-driven personalization efforts are key highlights. Analyst consensus is mixed, with a $4.75 price target suggesting potential upside from current levels.
The outlook for SFIX hinges on its turnaround execution, with revenue stabilization and margin improvement offering a path to profitability. Key risks include consumer spending pressures and competitive threats. While the stock trades near historic lows, positive earnings surprises and strategic AI investments present a speculative opportunity for value-oriented investors, balanced by ongoing net losses and cash flow challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Clorox Co
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →About Stitch Fix Inc
Stitch Fix Inc offers personal style service for men and women. The company engages in delivering one-to-one personalization to clients through the combination of data science and human judgment. It provides a shipment service called A FIX where the stylist's hand selects items from several merchandises with analysis of client and merchandise data to provide a personalized shipment of apparel, shoes, and accessories suited to the client's needs. The company offers products across categories, brands, product types and price points including Women's, Petite, Maternity, Men's and Plus. It also offers various product types, including denim, dresses, blouses, skirts, shoes, jewelry and handbags, and sells merchandise across various range of price points.
Read more on SFIX →
