Clorox Co vs The Coca-Cola Co K — how do they compare? Clorox Co trades at $96.58 (market cap $11.46B), while The Coca-Cola Co K trades at $82.57 (market cap $357.45B). The key difference: The Coca-Cola Co K is far larger — about 31.2× Clorox Co's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.
| CLX | KO | |
|---|---|---|
Market Cap | $11.46B | $357.45B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $131.43 | $84.25 |
52-Week Low | $86.12 | $65.67 |
Enterprise Value | $14.76B | $387.52B |
Dividend Yield | 5.23% | 2.55% |
Volume | — | 14,630,257 |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Coca-Cola (KO) trades at $82.45, down 2.14% on the day, with a bullish technical signal from moving averages and a neutral RSI. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $0.86 exceeding the $0.812 estimate. Revenue grew to $47.94 billion in 2025, and net income margin improved to 27.8%. Analysts maintain a consensus buy rating with a $89.75 price target, indicating potential upside. Recent news highlights institutional buying and stable demand trends ahead of Q2 earnings.
The outlook for KO remains positive, supported by consistent dividend growth—64 consecutive years of increases—and robust profitability metrics like a 45.8% ROE. Risks include regional demand divergence in Asia and high debt levels, though cash flow from operations remains strong at $7.41 billion. With a P/E of 26.13, the stock trades at a premium, but analyst optimism and institutional accumulation suggest confidence in long-term value.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →