Clorox Co vs Intuit Inc. — how do they compare? Clorox Co trades at $97.25 (market cap $11.46B), while Intuit Inc. trades at $279.88 (market cap $77.26B). The key difference: Intuit Inc. is far larger — about 6.7× Clorox Co's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.
| CLX | INTU | |
|---|---|---|
Market Cap | $11.46B | $77.26B |
Sector | Consumer Staples | Technology |
52-Week High | $131.43 | $807.39 |
52-Week Low | $86.12 | $255.07 |
Enterprise Value | $14.76B | $75.71B |
Dividend Yield | 5.23% | 1.7% |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Intuit (INTU) trades at $289.73, up 5.37% in the last session, with a bullish technical signal and strong support at $284. The company reported robust earnings, beating estimates for Q3 2025, Q4 2025, and Q1 2026, with revenue growth from $18.83B in 2025 to a projected $20.9B in 2026. Profit margins improved to 21.91% net income margin, while valuation ratios like P/E of 17.23 and P/S of 3.78 indicate reasonable pricing. However, recent news highlights a 20% stock drop and securities fraud investigations, adding volatility.
Outlook remains positive due to consistent earnings beats and AI-driven growth, but risks include legal scrutiny and competitive pressures. Analysts maintain a 71.11% buy rating with a $422.88 consensus target, suggesting potential upside if the company navigates current challenges effectively.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →