Clorox Co vs Amplify Cybersecurity ETF — how do they compare? Clorox Co trades at $95 (market cap $11.46B), while Amplify Cybersecurity ETF trades at $114.3. The key difference: Clorox Co pays a 5.23% dividend while Amplify Cybersecurity ETF pays none, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Clorox Co nearer its low. Which is the better fit depends on your goals.
| CLX | HACK | |
|---|---|---|
Market Cap | $11.46B | — |
Sector | Consumer Staples | Sector/Thematic |
52-Week High | $131.43 | $114.29 |
52-Week Low | $86.12 | $70.69 |
Enterprise Value | $14.76B | — |
Dividend Yield | 5.23% | — |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
HACK trades at $109.28, up 0.28% with a bullish technical outlook supported by strong moving average signals. The cybersecurity ETF benefits from growing sector spending exceeding $300 billion in 2026 and recent momentum hitting 52-week highs. However, overbought RSI readings suggest potential near-term consolidation. The fund captures the expanding cybersecurity market driven by AI-powered threats and increased enterprise security budgets.
The outlook remains positive as cybersecurity becomes essential infrastructure, though elevated valuations and technical overbought conditions present near-term risks. Long-term growth drivers include AI-driven security demands and regulatory compliance requirements, but sector competition and market volatility could pressure returns.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →