Clorox Co vs Fortinet Inc — how do they compare? Clorox Co trades at $108.39 (market cap $13.02B), while Fortinet Inc trades at $162 (market cap $120.48B). The key difference: Fortinet Inc is far larger — about 9.3× Clorox Co's market cap, and Clorox Co pays a 4.64% dividend while Fortinet Inc pays none. Which is the better fit depends on your goals.
| CLX | FTNT | |
|---|---|---|
Market Cap | $13.02B | $120.48B |
Sector | Consumer Staples | Technology |
52-Week High | $127.16 | $168.29 |
52-Week Low | $86.12 | $75.23 |
Enterprise Value | $18.40B | $116.91B |
Dividend Yield | 4.64% | — |
Signals from Pluang's Aura AI — not financial advice
Clorox (CLX) trades at $105.15, down 0.43% today, with a bullish technical signal from moving averages and strong momentum indicators. Recent Q2 2026 earnings beat expectations with EPS of $1.66, though Q4 2025 missed. The company reported fiscal 2025 revenue of $7.10 billion and net income of $810 million, with a high ROE of 285.64% but elevated P/B ratio of 141.28. Dividend increased to $1.25 per share, payable August 28, 2026.
Outlook is mixed: bullish technicals and profitability contrast with analyst caution (10.34% buy ratings) and a consensus price target of $97.50 below current price. Risks include inflation pressures and competitive threats from private labels. Upside hinges on execution of cost-saving initiatives and market share recovery.
Fortinet (FTNT) trades at $159.64, down 0.29% on the day, with a bullish technical signal from moving averages and a consensus price target of $174.50. The stock has consistently beaten earnings estimates in recent quarters, with Q2 2026 EPS of $0.90 surpassing the $0.746 expectation. Revenue growth remains robust, climbing to $6.80 billion in 2025, while net income margins exceed 28%. Positive media coverage highlights strong AI-driven cybersecurity demand and platform expansion.
Outlook is favorable given earnings momentum and industry tailwinds, but high valuation ratios (P/E of 56.41) pose a risk if growth slows. Investor sentiment is supported by analyst buy ratings (42.65%) and institutional accumulation, though competitive pressures and macroeconomic volatility require monitoring.
Trailing returns across standard periods
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Fortinet is a cybersecurity vendor that sells products, support, and services to small and midsize businesses, enterprises, and government entities. Its products include unified threat management appliances, firewalls, network security, and its security platform, Security Fabric. Services revenue is primarily from FortiGuard security subscriptions and FortiCare technical support. At the end of 2021, products were 38% of revenue and services were 62% of sales. The California-based company sells products worldwide.
Read more on FTNT →