Celsius Holdings, Inc. vs Seagate Technology Holdings PLC — how do they compare? Celsius Holdings, Inc. trades at $28.05 (market cap $6.89B), while Seagate Technology Holdings PLC trades at $833.11 (market cap $181.54B). The key difference: Seagate Technology Holdings PLC is far larger — about 26.3× Celsius Holdings, Inc.'s market cap, and Seagate Technology Holdings PLC pays a 0.37% dividend while Celsius Holdings, Inc. pays none. Which is the better fit depends on your goals.
| CELH | STX | |
|---|---|---|
Market Cap | $6.89B | $181.54B |
Sector | Consumer Staples | Technology |
52-Week High | $64.86 | $1.09K |
52-Week Low | $23.77 | $154.43 |
Enterprise Value | $8.68B | $183.69B |
Dividend Yield | — | 0.37% |
Signals from Pluang's Aura AI — not financial advice
CELH trades at $27.77, up 16.83% in 24 hours, but technical indicators signal a bearish trend. The company reported Q2 2026 earnings of $0.36 per share, missing estimates, with revenue growth slowing to 11% year-over-year. Recent news includes an analyst downgrade and leadership changes amid an organizational realignment. Valuation metrics remain elevated with a P/E of 120.74 and P/S of 2.37.
The outlook is mixed: strong analyst consensus (95.65% buy ratings) and a $44.08 price target suggest upside, but risks include core brand weakness, margin pressure, and a pending legal investigation. Investors should weigh growth potential from Alani Nu and Rockstar integrations against execution challenges and high valuation multiples.
STX trades at $812.76, down 4.71% in the last 24 hours, with technical indicators showing a bearish trend and key support at $758. The company reported strong Q2 2026 earnings, beating estimates with EPS of $5.71 versus $5.10 expected, driven by AI storage demand. Valuation ratios are elevated, with a P/E of 58.47 and P/S of 15.26, while profitability remains robust with a net income margin of 26.11%.
Outlook is positive due to AI-driven growth and analyst consensus, but high valuation and competitive pressures pose risks. The consensus price target is $1,130, offering ~39% upside, supported by 28 buy ratings. Investors should weigh strong fundamentals against premium pricing and market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Celsius Holdings Inc engages in the development, marketing, sale, and distribution of functional calorie-burning beverages. It offers flavors including cola, orange, wild berry and lemon iced tea and non-carbonated flavors such as Raspberry Acai Green Tea and Peach Mango Green Tea under the Celsius brand name. The company distributes its products through direct-store-delivery distributors, as well as directly to retailers across various retail segments, including supermarkets, convenience stores, drug stores, nutritional stores, mass merchants, health clubs, spas, gyms, military, and e-commerce websites.
Read more on CELH →Seagate is a leading supplier of hard disk drives for data storage to the enterprise and consumer markets. It forms a practical duopoly in the market with its chief rival, Western Digital
Read more on STX →