Celsius Holdings shares trade at a discount despite strong sales growth and activist pressure for leadership change.

Celsius Holdings is currently trading at a steep discount despite strong retail sales growth driven by the Alani Nu brand. The company has faced recent earnings misses due to internal SKU and inventory management issues, which have masked its underlying momentum. Activist investors, including the founder of Rockstar Energy, are pushing for leadership changes to improve execution. While the stock is cheap at around 2 times enterprise value to sales, a sustained valuation increase depends on better operational performance and clearer financial reporting of sales growth.