Caterpillar Inc vs Harley-Davidson Inc — how do they compare? Caterpillar Inc trades at $843.39 (market cap $385.01B), while Harley-Davidson Inc trades at $27.17 (market cap $2.72B). The key difference: Caterpillar Inc is far larger — about 141.5× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.82%). Which is the better fit depends on your goals.
| CAT | HOG | |
|---|---|---|
Market Cap | $385.01B | $2.72B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $1.06K | $31.03 |
52-Week Low | $407.79 | $17.19 |
Enterprise Value | $423.45B | $3.13B |
Dividend Yield | 0.78% | 2.82% |
Signals from Pluang's Aura AI — not financial advice
Caterpillar (CAT) trades at $842.19, down 1.72% on the day, with a bearish technical signal but strong fundamentals including a 56.99% ROE and consistent earnings beats. Revenue reached $67.59B in 2025, with net income of $8.88B, though margins dipped from 2024. Analysts maintain a buy consensus with a $1,010 price target, citing AI-driven demand from data centers as a growth catalyst, while technical indicators show resistance near $862 and support at $829.
Outlook is mixed: robust profitability and dividend growth support upside, but elevated P/E of 36.27 and bearish technicals pose near-term risks. Investors should weigh strong institutional sentiment against potential volatility from macroeconomic pressures and valuation concerns.
Harley-Davidson (HOG) trades at $26.01, up 1.21% daily, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 EPS of $0.75, beating estimates, and raised full-year guidance. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin at 4.78%. Valuation ratios appear attractive with a P/E of 14.45 and P/B of 0.87. Recent news highlights North American sales strength and a strategic shift to U.S. production.
The outlook is cautiously optimistic; earnings beat and raised guidance support upside, but declining revenue and margin pressures pose risks. Analyst consensus is mixed with a $26 price target. Key risks include competitive threats and raw material costs. The stock's valuation discount offers potential if turnaround efforts gain traction.
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Latest headlines on both assets
Caterpillar Inc. designs, manufactures, and markets construction, mining, and forestry machinery. The Company also manufactures engines and other related parts for its equipment, and offers financing and insurance. Caterpillar distributes its products through a worldwide organization of dealers.
Read more on CAT →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →