Byrna Technologies Inc vs Harley-Davidson Inc — how do they compare? Byrna Technologies Inc trades at $4.68 (market cap $109.84M), while Harley-Davidson Inc trades at $27.42 (market cap $2.72B). The key difference: Harley-Davidson Inc is far larger — about 24.8× Byrna Technologies Inc's market cap, and Harley-Davidson Inc pays a 2.82% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | HOG | |
|---|---|---|
Market Cap | $109.84M | $2.72B |
Sector | Technology | Consumer Cyclical |
52-Week High | $27.63 | $31.03 |
52-Week Low | $3.18 | $17.19 |
Enterprise Value | $101.44M | $3.13B |
Dividend Yield | — | 2.82% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $4.45, up 2.06% today, but faces bearish technical signals and recent earnings challenges. The company reported a Q2 2026 loss of $0.44 per share, missing estimates, with revenue declining 42.5% year-over-year. Despite a 71.4% analyst buy rating, negative net income margin and cash flow concerns highlight operational headwinds. Recent management appointments aim to revitalize marketing and retail growth.
Outlook remains cautious due to weak sales trends and profitability issues, though strategic hires and acquisitions could support a turnaround. Key risks include sustained revenue declines and competitive pressures. Investors should weigh analyst optimism against fundamental weaknesses before considering a position.
No Aura AI signal available yet.
Trailing returns across standard periods
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →