Byrna Technologies Inc vs Alphabet Inc Class A — how do they compare? Byrna Technologies Inc trades at $3.57 (market cap $80.33M), while Alphabet Inc Class A trades at $357.33 (market cap $4.37T). The key difference: Alphabet Inc Class A is far larger — about 54400.6× Byrna Technologies Inc's market cap, and Alphabet Inc Class A pays a 0.24% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BYRN | GOOGL | |
|---|---|---|
Market Cap | $80.33M | $4.37T |
Sector | Technology | Media |
52-Week High | $27.63 | $402.62 |
52-Week Low | $3.54 | $182.00 |
Enterprise Value | $71.94M | $4.34T |
Dividend Yield | — | 0.24% |
Signals from Pluang's Aura AI — not financial advice
BYRN trades at $3.82, down 1.16% today, with a bearish technical signal from moving averages. Recent Q2 2026 results showed a significant miss with a $0.44 EPS loss versus -$0.10 expected, amid a 42.5% revenue decline. The company is undergoing a marketing reset and acquired HERO Defense Systems to expand its product portfolio. Net income margin turned negative at -3.39% for 2026, though gross margin remains strong at 52.51%.
Outlook is cautious due to execution risks in sales turnaround efforts. Analyst consensus is bullish with 71% buy ratings, but near-term challenges in e-commerce traffic and conversion pose headwinds. The stock's valuation appears reasonable with P/S of 0.76, but profitability concerns and ongoing legal investigations present substantial risks for investors.
Alphabet (GOOGL) trades at $352.51, down 1.31% over 24 hours, with a bearish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 27.42, net income margin of 37.92%, and consistent earnings beats in recent quarters. Recent news highlights AI-driven growth opportunities, including partnerships and YouTube subscription price increases, while cash flow trends improved to a net positive $7.24B in 2025.
The outlook remains positive with an 85% analyst buy rating and a $431.78 consensus price target, supported by robust revenue growth and AI expansion. Key risks include antitrust scrutiny and market volatility, but the company's financial health and strategic positioning suggest long-term upside for investors.
Trailing returns across standard periods
Latest headlines on both assets
Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →