Burlington Stores Inc vs e l f Beauty Inc — how do they compare? Burlington Stores Inc trades at $359.42 (market cap $23.38B), while e l f Beauty Inc trades at $94.8 (market cap $5.62B). The key difference: Burlington Stores Inc is far larger — about 4.2× e l f Beauty Inc's market cap, and Burlington Stores Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| BURL | ELF | |
|---|---|---|
Market Cap | $23.38B | $5.62B |
Sector | Consumer Cyclical | Technology |
52-Week High | $372.19 | $146.67 |
52-Week Low | $242.43 | $49.57 |
Enterprise Value | $28.51B | $6.20B |
Signals from Pluang's Aura AI — not financial advice
Burlington Stores (BURL) trades at $368.96, showing slight weakness with a 0.59% decline but remains near recent highs. The stock maintains strong technical momentum with bullish moving averages and trades above key support levels. Fundamentally, the company demonstrates robust earnings performance with three consecutive quarterly beats and improving profitability margins. Recent news highlights Burlington's successful smaller-store strategy driving sales productivity and upgraded analyst ratings.
The outlook remains positive with 94% analyst buy ratings and a $367 consensus target. Growth catalysts include continued store expansion and operational efficiency gains, though risks include competitive retail pressures and potential consumer spending volatility. The stock's premium valuation requires sustained execution to justify current levels.
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
Trailing returns across standard periods
Burlington is a leading off-price retailer in the US, offering branded apparel, footwear, and home goods at significant discounts. It operates hundreds of stores focused on delivering high-quality products at great value.
Read more on BURL →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →