Compare British American Tobacco PLC (BTI) vs Alphabet Inc Class A (GOOGL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
British American Tobacco PLC vs Alphabet Inc Class A — how do they compare? British American Tobacco PLC trades at $58.8 (market cap $124.84B), while Alphabet Inc Class A trades at $358.56 (market cap $4.37T). The key difference: Alphabet Inc Class A is far larger — about 35× British American Tobacco PLC's market cap, and British American Tobacco PLC pays the higher dividend (5.74%). Which is the better fit depends on your goals.
| BTI | GOOGL | |
|---|---|---|
Market Cap | $124.84B | $4.37T |
Sector | Consumer Staples | Media |
52-Week High | $66.70 | $402.62 |
52-Week Low | $50.39 | $182.00 |
Enterprise Value | $166.06B | $4.34T |
Dividend Yield | 5.74% | 0.24% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
British American Tobacco (BTI) trades at $58.95, down 1.78% on the day, with mixed technical signals showing bearish moving averages but neutral oscillators. Fundamentally, the company maintains strong profitability with 30.32% net income margin and attractive valuation at 12.79 P/E ratio. Recent earnings show beats in Q2 and Q4 2025, though Q4 2024 missed expectations. The company is undergoing restructuring with 5,500 job cuts announced in June 2026 to streamline operations and reduce costs.
BTI presents a compelling value opportunity with strong dividend yield and improving earnings trajectory, though facing regulatory headwinds and declining cigarette volumes. The stock's current valuation appears attractive relative to historical levels, supported by robust cash flow generation and strategic pivot toward smoke-free products. Key risks include ongoing regulatory pressures and consumer shift away from traditional tobacco products.
Alphabet (GOOGL) trades at $352.51, down 1.31% over 24 hours, with a bearish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 27.42, net income margin of 37.92%, and consistent earnings beats in recent quarters. Recent news highlights AI-driven growth opportunities, including partnerships and YouTube subscription price increases, while cash flow trends improved to a net positive $7.24B in 2025.
The outlook remains positive with an 85% analyst buy rating and a $431.78 consensus price target, supported by robust revenue growth and AI expansion. Key risks include antitrust scrutiny and market volatility, but the company's financial health and strategic positioning suggest long-term upside for investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About British American Tobacco PLC
Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →About Alphabet Inc Class A
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →
