Compare Booking Holdings Inc (BKNG) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Yum China Holdings Inc — how do they compare? Booking Holdings Inc trades at $181.55 (market cap $135.49B), while Yum China Holdings Inc trades at $43.49 (market cap $14.89B). The key difference: Booking Holdings Inc is far larger — about 9.1× Yum China Holdings Inc's market cap, and Yum China Holdings Inc pays the higher dividend (2.68%). Which is the better fit depends on your goals.
| BKNG | YUMC | |
|---|---|---|
Market Cap | $135.49B | $14.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $231.02 | $57.95 |
52-Week Low | $154.13 | $40.18 |
Enterprise Value | $138.41B | $15.78B |
Dividend Yield | 0.92% | 2.68% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
YUMC trades at $43.9, up 2.05% today, with strong analyst consensus (14 Buy, 5 Hold, 0 Sell). The stock shows bullish technical signals from moving averages, though RSI levels indicate potential overbought conditions. Recent earnings beats and a P/E of 16.82 suggest reasonable valuation. Key developments include the acquisition of Pizza Hut in mainland China and a $1.5 billion capital return plan for 2026, enhancing shareholder value.
The outlook remains positive given consistent revenue growth, expanding profitability, and strategic acquisitions. Risks include execution challenges in integrating Pizza Hut and macroeconomic pressures in China. With robust cash flows and a clear growth trajectory, YUMC presents a compelling opportunity for long-term investors, though near-term volatility may persist.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
