Compare Booking Holdings Inc (BKNG) vs WD 40 Company (WDFC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs WD 40 Company — how do they compare? Booking Holdings Inc trades at $212.58 (market cap $159.49B), while WD 40 Company trades at $230.99 (market cap $3.12B). The key difference: Booking Holdings Inc is far larger — about 51.1× WD 40 Company's market cap, and WD 40 Company pays the higher dividend (1.75%). Which is the better fit depends on your goals.
| BKNG | WDFC | |
|---|---|---|
Market Cap | $159.49B | $3.12B |
Sector | Consumer Cyclical | Technology |
52-Week High | $228.83 | $264.91 |
52-Week Low | $154.13 | $187.52 |
Enterprise Value | $162.97B | $3.18B |
Dividend Yield | 0.79% | 1.75% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
BKNG trades at $212.26, down 0.29% on the day, with a bullish technical outlook per moving averages and support at $209. The company reported strong Q2 2026 earnings, beating EPS estimates with $2.54 versus $2.43 expected, and revenue growth continues, supported by resilient travel demand. Analyst consensus is a Buy with a $239.31 price target, reflecting optimism despite geopolitical volatility noted in recent news.
The stock presents a favorable risk-reward profile with solid fundamentals, including a 25.53% net income margin and 23.58 P/E ratio, but faces risks from debt levels and competition. Upside is driven by earnings beats and AI integration, while macroeconomic headwinds and high valuation multiples warrant caution for investors seeking entry points.
WDFC trades at $232.50, down 0.26% on the day, with a bullish technical signal from moving averages and key resistance at $234. The company reported strong Q2 2026 earnings of $2.33 per share, beating estimates, and maintains solid profitability with a 13.22% net income margin. Recent news highlights institutional buying and brand strength, though input cost pressures are noted.
Outlook is mixed: growth prospects from brand loyalty and operational efficiency are offset by high valuation multiples and margin pressures. Risks include cost inflation and competitive markets, while analyst consensus leans hold. The stock's near-term direction hinges on Q3 2026 results and margin management.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About WD 40 Company
WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →
