Booking Holdings Inc vs VICI Properties Inc — how do they compare? Booking Holdings Inc trades at $213.1 (market cap $159.95B), while VICI Properties Inc trades at $26 (market cap $28.61B). The key difference: Booking Holdings Inc is far larger — about 5.6× VICI Properties Inc's market cap, and VICI Properties Inc pays the higher dividend (6.93%). Which is the better fit depends on your goals.
| BKNG | VICI | |
|---|---|---|
Market Cap | $159.95B | $28.61B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $228.83 | $33.78 |
52-Week Low | $154.13 | $25.94 |
Enterprise Value | $163.43B | $46.16B |
Dividend Yield | 0.79% | 6.93% |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →