Booking Holdings Inc vs VF Corp — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while VF Corp trades at $14.79 (market cap $5.81B). The key difference: Booking Holdings Inc is far larger — about 27.5× VF Corp's market cap, and VF Corp pays the higher dividend (2.44%). Which is the better fit depends on your goals.
| BKNG | VFC | |
|---|---|---|
Market Cap | $159.95B | $5.81B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $21.55 |
52-Week Low | $154.13 | $12.21 |
Enterprise Value | $163.43B | $10.09B |
Dividend Yield | 0.79% | 2.44% |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →