Compare Booking Holdings Inc (BKNG) vs United Airlines Holdings Inc (UAL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs United Airlines Holdings Inc — how do they compare? Booking Holdings Inc trades at $211.91 (market cap $159.49B), while United Airlines Holdings Inc trades at $126.3 (market cap $40.61B). The key difference: Booking Holdings Inc is far larger — about 3.9× United Airlines Holdings Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while United Airlines Holdings Inc pays none. Which is the better fit depends on your goals.
| BKNG | UAL | |
|---|---|---|
Market Cap | $159.49B | $40.61B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $228.83 | $136.11 |
52-Week Low | $154.13 | $85.21 |
Enterprise Value | $162.97B | $57.64B |
Dividend Yield | 0.79% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
BKNG trades at $212.26, down 0.29% on the day, with a bullish technical outlook per moving averages and support at $209. The company reported strong Q2 2026 earnings, beating EPS estimates with $2.54 versus $2.43 expected, and revenue growth continues, supported by resilient travel demand. Analyst consensus is a Buy with a $239.31 price target, reflecting optimism despite geopolitical volatility noted in recent news.
The stock presents a favorable risk-reward profile with solid fundamentals, including a 25.53% net income margin and 23.58 P/E ratio, but faces risks from debt levels and competition. Upside is driven by earnings beats and AI integration, while macroeconomic headwinds and high valuation multiples warrant caution for investors seeking entry points.
United Airlines (UAL) trades at $126.35, up 0.03% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $167.73. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $1.99 surpassing expectations, and maintains solid profitability with a net income margin of 5.56%. Recent news highlights fleet innovation focus after merger attempts failed, while cash flow trends show improvement into 2026.
UAL presents a favorable investment case with undervalued metrics like a P/E of 11.72 and robust analyst support (66% buy ratings), but faces risks from fuel cost volatility and execution challenges. The stock's upside potential hinges on sustained travel demand and cost management, with net cash flow turning positive in 2026 projections.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About United Airlines Holdings Inc
United Airlines is a major U.S. network carrier. United's hubs include San Francisco, Chicago, Houston, Denver, Los Angeles, New York/Newark, and Washington, D.C. United operates a hub-and-spoke system that is more focused on international travel than legacy peers.
Read more on UAL →
