Booking Holdings Inc vs Trade Desk Inc — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Trade Desk Inc trades at $13.53 (market cap $6.37B). The key difference: Booking Holdings Inc is far larger — about 25.1× Trade Desk Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| BKNG | TTD | |
|---|---|---|
Market Cap | $159.95B | $6.37B |
Sector | Consumer Cyclical | Technology |
52-Week High | $228.83 | $55.36 |
52-Week Low | $154.13 | $13.39 |
Enterprise Value | $163.43B | $5.32B |
Dividend Yield | 0.79% | — |
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →