Booking Holdings Inc vs Suncor Energy Inc. — how do they compare? Booking Holdings Inc trades at $211.57 (market cap $159.95B), while Suncor Energy Inc. trades at $63.77 (market cap $74.07B). The key difference: Booking Holdings Inc is far larger — about 2.2× Suncor Energy Inc.'s market cap, and Suncor Energy Inc. pays the higher dividend (2.7%). Which is the better fit depends on your goals.
| BKNG | SU | |
|---|---|---|
Market Cap | $159.95B | $74.07B |
Sector | Consumer Cyclical | Energy |
52-Week High | $228.83 | $69.73 |
52-Week Low | $154.13 | $38.17 |
Enterprise Value | $163.43B | $80.75B |
Dividend Yield | 0.79% | 2.7% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $209.92, down 1.39% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 results, beating EPS estimates with $2.54 versus $2.43 expected, and maintains robust profitability with a 25.53% net income margin. Revenue growth continues, reaching $26.92B in 2025, supported by resilient travel demand.
The outlook remains positive with a consensus price target of $239.31, implying 14% upside, though risks include geopolitical volatility and rising debt levels. Analyst sentiment is strongly bullish with 64% buy ratings, while institutional interest is growing, as seen in recent filings. Earnings momentum and free cash flow generation support the investment case, but investors should monitor debt-to-asset trends and competitive pressures.
Suncor Energy (SU) trades at $63.82, up 1.74% with neutral technical signals. The company shows strong fundamentals with a P/E of 11.79, ROE of 19.25%, and consistent dividend payments. Recent Q2 2026 earnings beat expectations at $2.27 per share versus $2.14 expected, driven by strong downstream operations despite weather challenges. Analyst consensus is strongly bullish with 74% buy ratings.
SU presents a compelling value opportunity with attractive valuation metrics and strong profitability. Key risks include commodity price volatility and operational challenges from weather disruptions. The upcoming CEO transition in 2027 adds leadership uncertainty, but current cash flow strength supports shareholder returns through buybacks and dividends.
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Suncor Energy Inc is an integrated energy company. The company's operations include oil sands development, production and upgrading, offshore oil and gas, petroleum refining in Canada and the U.S. and the company's PetroCanada retail and wholesale distribution networks. The company is developing petroleum resources while advancing the transition to a low-emissions future through investment in power, renewable fuels and hydrogen. It also conducts energy trading activities focused principally on the marketing and trading of crude oil, natural gas, byproducts, refined products and power.
Read more on SU →