Booking Holdings Inc vs STMicroelectronics NV — how do they compare? Booking Holdings Inc trades at $210.13 (market cap $159.95B), while STMicroelectronics NV trades at $55.93 (market cap $49.21B). The key difference: Booking Holdings Inc is far larger — about 3.3× STMicroelectronics NV's market cap, and Booking Holdings Inc pays the higher dividend (0.79%). Which is the better fit depends on your goals.
| BKNG | STM | |
|---|---|---|
Market Cap | $159.95B | $49.21B |
Sector | Consumer Cyclical | Financials |
52-Week High | $228.83 | $79.91 |
52-Week Low | $154.13 | $21.20 |
Enterprise Value | $163.43B | $47.21B |
Dividend Yield | 0.79% | 0.65% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $209.92, down 1.39% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 results, beating EPS estimates with $2.54 versus $2.43 expected, and maintains robust profitability with a 25.53% net income margin. Revenue growth continues, reaching $26.92B in 2025, supported by resilient travel demand.
The outlook remains positive with a consensus price target of $239.31, implying 14% upside, though risks include geopolitical volatility and rising debt levels. Analyst sentiment is strongly bullish with 64% buy ratings, while institutional interest is growing, as seen in recent filings. Earnings momentum and free cash flow generation support the investment case, but investors should monitor debt-to-asset trends and competitive pressures.
STM trades at $54.35, down 3.12% on the day, with a neutral technical signal and bearish moving averages. The company reported Q2 2026 EPS of $0.31, beating expectations, but faces declining revenue and net income margins. Analyst consensus is a Buy with a $74.63 price target, supported by strong AI data center growth prospects highlighted in recent earnings calls (Zacks Investment Research, 2026-07-24).
Outlook is mixed; growth catalysts in AI and automotive sectors offer upside potential, but high P/E of 107.92 and recent earnings misses pose valuation and execution risks. Cash flow improved in 2025, yet profitability remains pressured. The stock's near-term direction hinges on Q3 2026 results and demand trends in key markets.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →A merger between Italian firm SGS Microelettronica and the nonmilitary business of Thomson Semiconductors in France formed STMicroelectronics in 1987. STMicro is a leader in a variety of semiconductor products, including analog chips, discrete power semiconductors, microcontrollers, and sensors. STMicro is an especially prominent chip supplier into the industrial and automotive industries.
Read more on STM →