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Compare Booking Holdings Inc (BKNG) vs Shopify Inc. (SHOP) Price & Performance

Booking Holdings IncTrade
Shopify Inc.Trade

Price performance (Past 24H)

Key statistics

Booking Holdings Inc vs Shopify Inc. — how do they compare? Booking Holdings Inc trades at $212.74 (market cap $159.95B), while Shopify Inc. trades at $150.2 (market cap $196.35B). The key difference: Shopify Inc. is the larger of the two by market cap, and Booking Holdings Inc pays a 0.79% dividend while Shopify Inc. pays none. Which is the better fit depends on your goals.

BKNGSHOP
Market Cap
$159.95B$196.35B
Sector
Consumer CyclicalTechnology
52-Week High
$228.83$179.01
52-Week Low
$154.13$95.40
Enterprise Value
$163.43B$191.59B
Dividend Yield
0.79%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Booking Holdings Inc

BKNG trades at $212.26, down 0.29% on the day, with a bullish technical signal from moving averages and strong support at $212. The company reported Q2 2026 EPS of $2.54, beating estimates, and revenue growth remains robust, though net income margin dipped to 20.07% in 2025. Analyst consensus is strongly bullish with a $239.31 price target, and recent news highlights resilient travel demand and AI integration efforts.

The outlook for BKNG is positive, driven by earnings beats and solid cash flow, but risks include geopolitical volatility and high debt levels. Upside potential exists if travel demand sustains and margins improve, yet investors face headwinds from competitive pressures and economic sensitivity.

Shopify Inc.

Shopify (SHOP) trades at $149.19, down 3.86% over 24 hours, but maintains a bullish technical outlook with strong moving average signals. The company reported robust Q2 2026 earnings, beating EPS estimates with 30%+ GMV growth, while revenue reached $11.56 billion in 2025. Analyst sentiment is overwhelmingly positive, with 65.6% recommending Buy and a consensus price target of $166.39.

Outlook remains favorable driven by AI commerce integration and expanding payments, but high valuation multiples (P/E 103.11) pose risks if growth slows. Key supports include operational cash flow growth to $2.03 billion in 2025, though competition and macroeconomic pressures require monitoring for sustained upside.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Read more on BKNG

About Shopify Inc.

Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.

Read more on SHOP