Booking Holdings Inc vs Ralph Lauren Corp — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Ralph Lauren Corp trades at $397.8 (market cap $23.70B). The key difference: Booking Holdings Inc is far larger — about 6.7× Ralph Lauren Corp's market cap, and Ralph Lauren Corp pays the higher dividend (0.94%). Which is the better fit depends on your goals.
| BKNG | RL | |
|---|---|---|
Market Cap | $159.95B | $23.70B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $414.25 |
52-Week Low | $154.13 | $285.35 |
Enterprise Value | $163.43B | $24.76B |
Dividend Yield | 0.79% | 0.94% |
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Founded by designer Ralph Lauren in 1967, Ralph Lauren Corp. designs, markets, and distributes lifestyle products in North America, Europe, and Asia. Its products include apparel, footwear, eyewear, jewelry, leather goods, home products, and fragrances. The company's brands include Ralph Lauren Collection, Polo Ralph Lauren, Lauren Ralph Lauren, and Double RL. Distribution channels for Ralph Lauren include wholesale (including department stores and specialty stores), retail (including company-owned retail stores and e-commerce), and licensing.
Read more on RL →