Compare Booking Holdings Inc (BKNG) vs Reddit Inc (RDDT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Reddit Inc — how do they compare? Booking Holdings Inc trades at $179.44 (market cap $135.49B), while Reddit Inc trades at $197.14 (market cap $39.13B). The key difference: Booking Holdings Inc is far larger — about 3.5× Reddit Inc's market cap, and Booking Holdings Inc pays a 0.92% dividend while Reddit Inc pays none. Which is the better fit depends on your goals.
| BKNG | RDDT | |
|---|---|---|
Market Cap | $135.49B | $39.13B |
Sector | Consumer Cyclical | Media |
52-Week High | $231.02 | $270.71 |
52-Week Low | $154.13 | $121.84 |
Enterprise Value | $138.41B | $36.38B |
Dividend Yield | 0.92% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Reddit (RDDT) trades at $200.71, up 2.71% today, with a bullish technical outlook supported by moving averages and ADX signals. The stock shows strong fundamentals with 45% revenue growth, a 28.6% net income margin, and robust cash flow. Recent news highlights AI safety initiatives and digital ad momentum, while Q2 2026 earnings are anticipated on July 30, 2026.
The investment outlook is positive, driven by earnings beats, analyst consensus of $235.25 price target, and 63% buy ratings. Risks include high valuation multiples and competitive pressures in digital advertising. Upside potential hinges on sustained user engagement and execution of growth strategies.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Reddit Inc
Reddit Inc. operates a vast network of online communities organized around various interests, known as 'subreddits'. Functioning as a hybrid of a social media platform and a discussion forum, the company generates revenue primarily through advertising and premium subscriptions. Reddit is a major hub for user-generated content, trending news, and viral discussions, and it is a key player in the digital advertising and social media landscape.
Read more on RDDT →
