Compare Booking Holdings Inc (BKNG) vs Norfolk Southern Corporation (NSC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Norfolk Southern Corporation — how do they compare? Booking Holdings Inc trades at $179.39 (market cap $135.49B), while Norfolk Southern Corporation trades at $327.22 (market cap $73.40B). The key difference: Booking Holdings Inc is the larger of the two by market cap, and Norfolk Southern Corporation pays the higher dividend (1.65%). Which is the better fit depends on your goals.
| BKNG | NSC | |
|---|---|---|
Market Cap | $135.49B | $73.40B |
Sector | Consumer Cyclical | Technology |
52-Week High | $231.02 | $327.59 |
52-Week Low | $154.13 | $259.49 |
Enterprise Value | $138.41B | $89.16B |
Dividend Yield | 0.92% | 1.65% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Norfolk Southern (NSC) trades at $327.59, up 0.04% on the day, with a bullish technical outlook driven by moving averages and a consensus price target of $344.40. The stock has beaten earnings estimates for three consecutive quarters, with Q2 2026 results expected on July 23, 2026. Strong profitability is evident with a 21.91% net income margin and 17.6% ROE, though valuation multiples like a P/E of 27.53 are elevated. Recent news highlights the ongoing merger review with Union Pacific, a key regulatory focus.
NSC offers steady earnings growth and dividend income, but risks include regulatory hurdles for the merger and rich valuations limiting near-term upside. Analyst sentiment is mixed with 44% buy ratings, suggesting cautious optimism amid merger uncertainty. The stock's proximity to its 52-week high warrants monitoring for pullbacks to support levels near $323.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Norfolk Southern Corporation
Norfolk Southern Corporation is a major North American railroad company operating one of the largest freight rail networks in the eastern United States. The company transports a diverse range of commodities, including coal, intermodal containers, and various industrial products. NSC is a critical link in the nation's supply chain, providing efficient, long-haul transportation services to and from ports and industrial centers.
Read more on NSC →
