Compare Booking Holdings Inc (BKNG) vs Meta Platforms Inc (META) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Meta Platforms Inc — how do they compare? Booking Holdings Inc trades at $180.06 (market cap $135.49B), while Meta Platforms Inc trades at $676.86 (market cap $1.68T). The key difference: Meta Platforms Inc is far larger — about 12.4× Booking Holdings Inc's market cap, and Booking Holdings Inc pays the higher dividend (0.92%). Which is the better fit depends on your goals.
| BKNG | META | |
|---|---|---|
Market Cap | $135.49B | $1.68T |
Sector | Consumer Cyclical | Media |
52-Week High | $231.02 | $790.00 |
52-Week Low | $154.13 | $525.72 |
Enterprise Value | $138.41B | $1.68T |
Dividend Yield | 0.92% | 0.32% |
Volume | — | 24,093,972 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
META stock trades at $671.89, up 2.31% on the day, with a bullish technical signal from moving averages. The company reported strong earnings beats in recent quarters, including Q1 2026 EPS of $10.44 versus $6.70 expected. Revenue grew to $201.0B in 2025, with a net income margin of 30.08%. The launch of the Muse Spark AI model and a $21B deal with CoreWeave highlight strategic investments in AI infrastructure.
The outlook remains positive with a consensus price target of $815.44, implying 21% upside. Key risks include ongoing litigation over youth addiction and high capital expenditures. Analysts are overwhelmingly bullish, with 79% recommending Buy, supported by robust cash flow growth and AI monetization potential.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Meta Platforms Inc
Meta Platforms Inc., doing business as Meta and previously known as Facebook Inc. It's a company that acts as a parent platform for Facebook, Messenger, Instagram, Whatsapp, Oculus and other subsidiaries. Among these platforms, Facebook is the number one social media platform in terms of the number of active users.
Read more on META →
