Compare Booking Holdings Inc (BKNG) vs Mercadolibre Inc (MELI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Mercadolibre Inc — how do they compare? Booking Holdings Inc trades at $177.08 (market cap $135.49B), while Mercadolibre Inc trades at $1,854.37 (market cap $95.00B). The key difference: Booking Holdings Inc is the larger of the two by market cap, and Booking Holdings Inc pays a 0.92% dividend while Mercadolibre Inc pays none. Which is the better fit depends on your goals.
| BKNG | MELI | |
|---|---|---|
Market Cap | $135.49B | $95.00B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $231.02 | $2.51K |
52-Week Low | $154.13 | $1.55K |
Enterprise Value | $138.41B | $101.89B |
Dividend Yield | 0.92% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
MercadoLibre (MELI) trades at $1,867.30, up 0.81% today, with a bullish technical signal and strong analyst support. Recent financials show robust revenue growth to $28.89 billion in 2025, though net income margins compressed to 6.04%. The stock faces near-term pressure from three consecutive quarterly EPS misses but benefits from expanding cash flow and a dominant position in Latin American e-commerce and fintech.
Outlook remains positive with a consensus price target of $2,230, implying 19% upside, but risks include margin volatility from heavy investments and competitive threats. Institutional sentiment is strong with 72% buy ratings, though high P/E of 49.28 demands sustained growth to justify valuation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Mercadolibre Inc
MercadoLibre runs the largest e-commerce marketplace in Latin America, connecting a network of more than 140 million active users and 1 million active sellers as of the end of 2021 across an 18-country footprint. The company also operates a host of complementary businesses, with shipping solutions (Mercado Envios), a payment and financing operation (Mercado Pago), advertisements (Mercado Clics), classifieds, and a turnkey e-commerce solution (Mercado Shops) rounding out its arsenal. MercadoLibre generates revenue from final value fees, advertising royalties, payment processing, insertion fees, subscription fees, and interest income from consumer and small-business lending.
Read more on MELI →
