Booking Holdings Inc vs Mattel Inc — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Mattel Inc trades at $15.03 (market cap $4.30B). The key difference: Booking Holdings Inc is far larger — about 37.2× Mattel Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while Mattel Inc pays none. Which is the better fit depends on your goals.
| BKNG | MAT | |
|---|---|---|
Market Cap | $159.95B | $4.30B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $22.16 |
52-Week Low | $154.13 | $13.05 |
Enterprise Value | $163.43B | $6.52B |
Dividend Yield | 0.79% | — |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
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