Compare Booking Holdings Inc (BKNG) vs MasterCard Inc (MA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs MasterCard Inc — how do they compare? Booking Holdings Inc trades at $181.36 (market cap $135.49B), while MasterCard Inc trades at $540.82 (market cap $475.39B). The key difference: MasterCard Inc is far larger — about 3.5× Booking Holdings Inc's market cap, and Booking Holdings Inc pays the higher dividend (0.92%). Which is the better fit depends on your goals.
| BKNG | MA | |
|---|---|---|
Market Cap | $135.49B | $475.39B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $231.02 | $598.96 |
52-Week Low | $154.13 | $471.55 |
Enterprise Value | $138.41B | $486.13B |
Dividend Yield | 0.92% | 0.65% |
Volume | — | 4,635,698 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Mastercard (MA) trades at $540.05, up 0.44% today, with a bullish technical outlook supported by moving averages and strong institutional buying. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $4.60 exceeding the $4.41 estimate. Revenue grew to $32.79B in 2025, and net income margins remain high at 45.88%. Analyst consensus is strongly bullish, with a $634.27 price target implying 17% upside.
The stock offers growth potential from digital payment expansion and AI initiatives, but faces risks from competitive disruption like stablecoins. High valuation multiples (P/E 31.14) require sustained execution. Institutional ownership trends and dividend stability support long-term confidence, though regulatory and macroeconomic shifts could pressure performance.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About MasterCard Inc
Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →
