Booking Holdings Inc vs MasterCard Inc — how do they compare? Booking Holdings Inc trades at $212.58 (market cap $159.95B), while MasterCard Inc trades at $558.6 (market cap $491.83B). The key difference: MasterCard Inc is far larger — about 3.1× Booking Holdings Inc's market cap, and Booking Holdings Inc pays the higher dividend (0.79%). Which is the better fit depends on your goals.
| BKNG | MA | |
|---|---|---|
Market Cap | $159.95B | $491.83B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $598.96 |
52-Week Low | $154.13 | $471.55 |
Enterprise Value | $163.43B | $504.86B |
Dividend Yield | 0.79% | 0.62% |
Volume | — | 4,635,698 |
Signals from Pluang's Aura AI — not financial advice
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Mastercard (MA) trades at $563.17, showing stability with a slight 0.04% daily gain. The stock exhibits strong fundamentals, with Q2 2026 EPS beating expectations at $5.04 versus $4.77, and maintains robust profitability with a 46.34% net income margin. Technical indicators signal a bullish trend, supported by moving averages, while analyst consensus is overwhelmingly positive with a $660.85 price target. Recent news highlights institutional acquisitions and strategic initiatives in AI and digital inclusion.
Outlook remains favorable driven by consistent earnings beats and revenue growth, though risks include competitive pressures from emerging payment technologies like stablecoins and high valuation multiples. The stock presents a growth opportunity with solid institutional backing, but investors should monitor execution on innovation and macroeconomic factors affecting consumer spending.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →