Booking Holdings Inc vs Macy's Inc — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Macy's Inc trades at $24.53 (market cap $6.45B). The key difference: Booking Holdings Inc is far larger — about 24.8× Macy's Inc's market cap, and Macy's Inc pays the higher dividend (3.12%). Which is the better fit depends on your goals.
| BKNG | M | |
|---|---|---|
Market Cap | $159.95B | $6.45B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $26.21 |
52-Week Low | $154.13 | $12.73 |
Enterprise Value | $163.43B | $10.26B |
Dividend Yield | 0.79% | 3.12% |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
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