Compare Booking Holdings Inc (BKNG) vs The Coca-Cola Co K (KO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs The Coca-Cola Co K — how do they compare? Booking Holdings Inc trades at $211.44 (market cap $159.95B), while The Coca-Cola Co K trades at $86.85 (market cap $372.08B). The key difference: The Coca-Cola Co K is far larger — about 2.3× Booking Holdings Inc's market cap, and The Coca-Cola Co K pays the higher dividend (2.45%). Which is the better fit depends on your goals.
| BKNG | KO | |
|---|---|---|
Market Cap | $159.95B | $372.08B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $228.83 | $89.08 |
52-Week Low | $154.13 | $65.67 |
Enterprise Value | $163.43B | $399.26B |
Dividend Yield | 0.79% | 2.45% |
Volume | — | 14,630,257 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $211.73, down 0.54% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 earnings, beating EPS estimates at $2.54 versus $2.43 expected, driven by resilient travel demand. Revenue grew to $26.92B in 2025, with a net income margin of 25.53%, while cash flow from operations remains robust at $9.41B. Analyst consensus is strongly bullish with a $239.31 price target.
Outlook is positive given earnings beats and travel recovery, but risks include geopolitical volatility and high valuation multiples. The stock offers growth potential with a wide moat in online travel, though debt levels and competitive pressures warrant monitoring. Institutional sentiment supports upside, with 64% of analysts rating it Buy.
Coca-Cola (KO) trades at $87.27, up 0.46% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with a 28.56% net margin and 44.23% ROE, supported by stable revenue growth to $47.94B in 2025. Recent news highlights institutional accumulation and dividend reliability, with the stock near key resistance at $87.
Outlook remains positive with a $95.83 consensus price target and 60% analyst buy ratings, though high valuation multiples (P/E 25.97) and debt levels pose risks. The stock offers steady income with a $0.53 quarterly dividend and growth potential from global demand trends, but faces headwinds from regional volatility and competitive pressures.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About The Coca-Cola Co K
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →
